Digital Marketing Marketing Strategy
Digital marketing is becoming one of the defining factors of any succesful business, but keeping up with the latest trends and using the right content is an evolving challenge. From SEO to paid campaigns, there are so many ways to reach your customers online, and Dijimoe can help you stay on top of all your marketing efforts with a full suite of digital marketing services to suit all your needs.
We use our very own SKRIL frameork to take you from startup, to a household brand, to world domination. The key to our success is that we use data every step of the way, so we are not guessing or assuming, we use data to inform decisions. We understand that it isn't always right, which is why we believe that you understand your business best and data is a means to support your decisions not make them for you.
Be SKRIL
Seen
Known
Recognised
Independent
Loved
These 5 steps will help you take your brand to the next level. Get in touch today to find out more about how Dijimoe can support your marketing efforts.Â
The first step is to be seen, which sounds simple but is a vital step in building brand awareness. The most important part of this is to be seen by the right audience which is your target market. If your product is aimed at students in the UK, it is of no benefit if you are building traction in another country or by a different demographic than that which your business is aiming for.
The next step is to be known. Whilst it may sound similar to being seen, it is one level deeper in the funnel. Ever met a new group of people and been asked about someone? You know who they are because you remember seeing them, but that's the extent of it. Well that's what being known is about, it is one thing having your customers see you, but the next stage is for them to actually know who you are.
This is where things get interesting, you then want to be recognised. Following on from the previous analogy of meeting a group of people and being asked about them. Sometimes different people make a bigger impression on you, you remember one person a lot more than the rest. That's who you want your business to be. After seeing you and knowing a bit about you, you want your customers to be able to recongnise you amongst any of your competitors.
Now that you are recognised by your target audience you are ready to become independent. A self promoting business that isn' completely 'relying' on marketing in order to have people know who you are. Your customers and existing channels are providing all that you need to push your products and services without the need to spend significant amounts of your budget on building brand awareness.
The final step is to be loved by your customers for your exceptional products and services. Marketing efforts don't stop here, as you will always have new promtions, products and services that you need the world to know about, but your customers are your biggest ambassadors and when they hold you with high regard then they will promote you simply for being your customer. This is invaluable to any business and what everyone strives to achieve, we can help make that a reality!
Marketing Strategy
Marketing Strategy
You wouldn't buy a house without doing your research and planning in advance. Marketing is no different which is why you need to have a plan that you can commit to and adapt to changes in real time with.
SEO
SEO
SEO is an incredibly powerful tool that can boost your organic reach, and best of all, it doesn't cost any money! Whilst underestimated by many, Dijimoe can help with monthly reporting and analyse hundreds of critical rank factors to help you climb the search engines in no time.
Social Media
Social Media
Social media isn't only a place to update your friends about your latest holiday. A recent poll by Social Media Examiner showed that over 73% of small businesses used social media to communicate with customers. Make sure your social media content and platform as a whole is scalable and ready to manage the demand of the future!
Copywriting
Copywriting
Having content is good, but if it doesn't speak to your target audience or even rank well with search engines, then nobody will get a chance to see your amazing work! Dijimoe offers a unique blend of AI tools and creative writing to provide you with bespoke copy tailoured to your business.
Experiential Marketing
Experiential Marketing
Want to try something different? How about an AR experience that allows users to interact with real world objects and still be a part f your online experience? Or a competition with referral bonuses? In a constantly changing landscape you need to find new ways to engage your customers.
More services
We take pride in offering the highest quality service with no waffle or jargen. Book a free consultation or get in touch to find out more about what we can do to help you. Learn more about specific services that we offer below.
Data Consulting
Data Consulting
Data is the most valuable commodity to your business. Make sure you are utilising it to your advantage! We can help consult on all your data requirements.
Digital Design
Digital Design
From branding and logos, to assets and video promotions. We can help you create a digital presence all your customers will remember!
Web Design
Web Design
You can't go digital without a slick responsive website. Whatever your web design requirements, Dijimoe can help put you one step ahead of your competitors.
OurClients
