GA4 stands for "Google Analytics 4". It is the latest version of Google's web analytics platform that helps website owners and digital marketers understand how users interact with their website or mobile app.

GA4 is different from its predecessor, Universal Analytics, in a few ways. Firstly, it uses a new data model that allows for more flexible tracking of user behavior across different devices and platforms. Secondly, it includes new features such as enhanced data visualization, machine learning-powered insights, and more granular data controls. Lastly, GA4 requires a new implementation and data collection method, so existing Universal Analytics properties cannot be upgraded to GA4.

Overall, GA4 is designed to provide a more comprehensive and insightful view of user behavior across the entire customer journey, helping website owners and marketers make better decisions about their digital strategy.

Google plans on shutting down Universal Analytics on July 1st 2023.

You can read more about it here.

You will have 6 months to continue accessing the data after the deadline. Then you will no longer be able to access reports and data from your universal analytics property.

This is why it is important to get GA4 setup as soon as possible to avoid a loss in data.

We will help get you setup with GA4 absolutely FREE. We also include some extra custom events such as links, social clicks and scroll tracking.

Whilst you cannot migrate your existing data, you can export your reports so that you can still analyse data in the future.

The new data model makes it complicated to migrate custom events directly. Instead you can create new events with parameters to track as many custom variables as you need.

Universal Analytics only allowed Category, Action and Label whereas the new structure will allow you to include more data in your custom events. We can help with setting up custom events, let us know when you book your free initial setup.